I've spent my entire career trying to open up life and health insurance to a digital consumer.
- Launched the first UK life insurance lead gen product in 2007 to capture online intention at LeadPoint.
- Founded E-Finity in 2012 (and acquired Tom+Polly) to close the gap between regulated protection marketing and sales. Acquired by private equity and then Allianz.
- Built Contact State in 2019 to create a better insurance customer journey by integrating marketing data into the heart of distribution systems. Acquired by Verisk Inc.
I've spoken and written extensively about the problems facing a 'four silo' protection industry. Insurance distribution is structurally misaligned.
That misalignment shows up everywhere; in inflated acquisition costs, in cancellation rates and production friction. For years, the industry's response was bigger sales teams and more aggressive incentives. The technology to do something different finally exists.
