News
Product launches, engineering write-ups, and notes from the field of selling insurance with AI agents.
Aviva has fired the starting gun. Alain Desmier on what AI-native distribution means for protection: closing the conversation gap, AI as a direct distribution channel, shorter and more flexible products, and the bravery it will take to win.
Around 31 million UK adults hold no pure protection product, and 18 million have never actively considered their protection needs. The protection gap in 2026 is a conversation gap — and conversational AI, which more than half of UK adults now use, is the technology that will finally close it.
Subcontext is a quote and bind platform that plugs directly into an insurer's underwriting and product rules, with a decision layer on top that lets an AI agent speak to customers through WhatsApp, email, SMS and web chat under the insurer's own brand. Rather than running a scripted chatbot, it uses a conversational agent that gathers context, asks the right next question, and progresses the customer from intent to bound cover in one continuous conversation.