News
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Product launches, engineering write-ups, and notes from the field on putting AI assistants to work in financial services.
Articles
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Product
ChatGPT will change the way insurance is discovered
Alain Desmier, co-founder, Subcontext, discusses how AI will change how consumers discover protection and what the industry must do to prepare for widespread change.
Alain Desmier
22 October 2026 · 5 min read
Product
Subcontext brings protection distribution into ChatGPT and Claude
UK insurers and brokers can now distribute protection products inside ChatGPT and Claude. Consumers can ask about life cover, get a price built from the product's own rules, check eligibility, have exclusions explained and book a callback without leaving the AI conversation, with governance and an audit trail built in.
Alain Desmier and Mike Laming
22 September 2026 · 4 min read